Design starts when something does not quite work the way it should. A pause. A wrong turn. A sense that a system is asking more than it needs to. That space between intention and reality is where I work.

The products I design are meant to be used by choice. Progress usually comes from deciding what to take away, not what to pile on. Complexity gets reduced until the experience feels clear without explanation. When design is right, it does not argue for itself. It just holds.

What matters most is how things behave over time. The first interaction sets the tone, but the real test comes later, when patience is lower and habits have formed. Design is not about surface. It is about making careful decisions early so people are not left compensating for them later.

Experience does not stay locked away. Alongside product work, time is spent mentoring designers through Designed.org, sharing lessons shaped by real projects rather than theory. Helping others build judgement and confidence is part of the work, not an extra.